Bringing learning to life
Aldar Academies
The advertising campaign includes a series of ads that focus on specific subjects taught at the school, such as History, Geography, and others. The ads are designed to showcase the engaging and interactive nature of the curriculum, highlighting the ways in which students can actively participate in their own learning. Outdoor and indoor installations were also created as part of the campaign, to create a 360-degree approach, reaching out to the potential students and their families in different ways.
Industry
Education
Location
United Arab Emirates
Project Scope
360 Advertising & Marketing Strategy, Social Media Marketing
Client Brief
Increasing Awareness
Al Ain School, a part of Aldar Academies, is seeking to increase awareness and interest in the school and its curriculum among potential students and their families. Despite offering a high-quality education, the school is not well-known in the local community and struggles to attract a sufficient number of students.
Deliverables
Immersive Campaigns & Installations
The advertising campaign will include a series of ads that will focus on specific subjects taught at the school, such as History, Geography, and others. The ads will be designed to showcase the engaging and interactive nature of the curriculum, highlighting the ways in which students can actively participate in their own learning.
Outdoor and indoor installations will also be created as part of the campaign, to create a 360-degree approach, reaching out to the potential students and their families in different ways. The campaign will be executed in phases, starting with research and planning, followed by the execution of the campaign, and finally, monitoring and evaluating the campaign's performance. The campaign will use metrics such as reach, engagement, and conversion rate to measure its success.
