Bringing Mexico to Dublin
XICO - Nolaclan Social Spaces
As brand architects of the restaurant "XICO' in Dublin, we created not only their brand, but also the brand experience for their space. These experiences reinforce the importance that atmosphere and vibe can have on lasting, positive brand memories and loyalty.
Industry
Hospitality
Location
Ireland
Project Scope
Branding, Packaging, Interpretive Plan, Social Media Marketing, Print & Publishing
Client Brief
Creating a Mexican Cavern in the heart of Dublin
Xico is a Mexican-style restaurant in Dublin that was looking to establish a unique brand identity, create a memorable brand experience, and attract customers through effective spatial design and social media campaigns. The restaurant needed a strong visual identity, cohesive branding, and an effective way to showcase the unique atmosphere and ambiance of the restaurant to potential customers.
Deliverables
Synthesis of the concept into all parts of the Brand Experience
To establish a unique brand identity, create a memorable brand experience, and attract customers, Xico underwent a brand experience creation, spatial design and social media campaigns project.
This included the development of a visually appealing logo and color scheme that accurately reflects the restaurant's rustic atmosphere and underground party cavern concept. The project also included the development of a cohesive brand identity that will be reflected in all aspects of the restaurant's design, including the interior and exterior design, signage, and packaging.
Additionally, the project focused on creating an effective spatial design that showcases the unique atmosphere and ambiance of the restaurant. A social media campaigns was developed in tandem to attract customers and generate buzz about the restaurant, showcasing the unique atmosphere and ambiance of the restaurant through visually appealing content.
