Cultivating Rich History Through Tactile Play
Toynama
Enabling the new generation to connect with the Indian ethos through tactile play, ensuring they grow up with an understanding and appreciation of their rich heritage.
Industry
eCommerce - Toys & Games
Location
India
Project Scope
Product Development, Brand Development,
E-Commerce & Logistics
Client Brief
Pioneering Cultural Education Through Interactive Toys.
Communicate Toynama's values of inclusivity, curiosity, and quality craftsmanship, aligning with the aspirations of modern Indian families.
Deliverables
Product Development, Brand & Web Design, Offline Advertising & Social Media Marketing
Plan strategic product launches aligned with cultural festivals like Diwali, Holi, and Ganesh Chaturthi, offering special edition toys and promotions to capitalize on seasonal demand. Implement loyalty programs and referral incentives to encourage repeat purchases and word-of-mouth marketing.
