Every Impression Counts
Shina Enterprises
With Shina, we were tasked to create a brand that upholds their impeccable reputation in the printing machinery industry and to create an online presence for them that was completely lacking.
Industry
Machinery
Location
India
Project Scope
Branding, Web Design & Development
Client Brief
Shina Enterprises Brand Enhancement and Online Presence Optimization
Shina Enterprises, a reputable player in the used printing machine industry, seeks to elevate its brand identity and strengthen its online presence to better reflect its extensive expertise and track record spanning over 35 years. The client aims to enhance its visibility and credibility within the industry, attract potential customers, and reinforce its position as a trusted supplier of printing equipment both domestically and internationally.
Deliverables
Shina Enterprises Rebranding and Website Enhancement Project
Brand Identity Refinement: Conduct a thorough analysis of Shina Enterprises' current brand identity and propose updates to reflect the company's expertise, reliability, and longevity in the printing industry. This includes refreshing the logo, color palette, typography, and overall visual branding elements to create a cohesive and professional image.
Website Redesign and Development: Overhaul the existing website to enhance its visual appeal, user experience, and functionality. Implement modern design trends, intuitive navigation, and responsive layout to ensure compatibility across all devices. Integrate features such as product catalogs, search functionality, and contact forms to facilitate seamless interaction with potential clients.
Content Strategy Development: Develop a content strategy to enrich the website with engaging and informative content that highlights Shina Enterprises' expertise and experience in dealing with used printing machines. This includes creating product descriptions, case studies, and blog posts to showcase the company's industry knowledge and commitment to customer satisfaction.
Technical Reports Showcase: Create a dedicated section on the website to showcase technical reports prepared by Shina Enterprises' experts. Present findings with precision and clarity, providing potential customers with valuable insights into the condition and performance of the machines offered for sale.
Fair Cost Analysis Presentation: Develop a section on the website to present fair cost analysis reports based on the technical findings of inspected machines. Utilize data visualization techniques to convey information effectively and assist customers in making informed purchasing decisions.
Integration of Customer Testimonials: Incorporate customer testimonials and reviews into the website to build trust and credibility. Showcase feedback from satisfied clients who have benefited from Shina Enterprises' expertise and reliability in sourcing and supplying printing equipment.
Performance Monitoring and Analytics Integration: Implement tools for monitoring website performance and user engagement, such as Google Analytics. Use data insights to track website traffic, analyze user behavior, and optimize the website for improved visibility, usability, and conversion rates.