Festive Campaigns for the Jumeirah Hotels in Dubai
Jumeirah Group
The festive campaigns for Jumeirah Hotels in Dubai aim to promote the luxurious and elegant atmosphere of the hotels, highlighting the grandeur of the Emirates Tower, the starry ambiance of the Madinat Jumeirah, the warm and welcoming atmosphere of the Madinat Jumeirah during the winter and the festive atmosphere of the Madinat Jumeirah on Halloween. They target tourists looking for a high-end and memorable vacation experiences.
Industry
Hospitality
Location
United Arab Emirates
Project Scope
Social Media Marketing, Print Advertising, Radio Advertising
Client Brief
Festive Celebrations
Emirates Palace, with each passing year, captivates both the local populace and visitors with its ever-escalating festive celebrations. This season, they're turning heads with a gala dinner that pays homage to the epic voyage of Phileas Fogg in 'Around the World in 80 Days'.
Our marketing approach underscored the Palace's captivating allure and mystic aura. With a touch of the fantastical, we called on attendees to dive into a memorable adventure. In sync with our longstanding alliance with Emirates Palace, we supplemented our core idea with promotional tools tailored for on-the-ground, online, and printed mediums.
Deliverables
Festive Campaign
The Madinat Jumeirah Festive Campaign focuses on the evening ambiance of the hotel by creating a "new galaxy" by using the hotel as a constellation, highlighting that every venue at the destination is a star in itself.
