Igniting Innovation at Platform X, KPMG
KPMG
Good Design is integrating the needs of people, the possibilities of technology, and the demands of business to come up with breakthrough ideas. At Platform X, KPMG's Innovation hub in Dublin, we did just that.
Industry
Finance
Location
Ireland
Project Scope
Human -Centric Research, Experiential Design, Interpretive Design, User Interface Design, Interaction Design, Art Direction, Service Design
Client Brief
Where Sophistication meets Style
Welcome to KROSSSTICH, where sophistication meets style, and every garment tells a story of timeless elegance. The brand's journey began with a vision to provide men with a distinctive wardrobe that effortlessly blends comfort, quality, and sophistication. With a passion for redefining men's fashion, KROSSSTICH curates collections for the modern gentleman who values both tradition and contemporary aesthetics.
Deliverables
KROSSSTICH Website Enhancement Project
Visual Redesign: Conduct a comprehensive overhaul of the website's visual design to align with KROSSSTICH's brand identity of sophistication and timeless elegance. This includes refreshing the layout, typography, color scheme, and imagery to create a visually stunning and cohesive online experience.
User Experience Optimization: Improve the overall user experience by enhancing navigation, simplifying the browsing process, and optimizing page loading speeds. Implement intuitive design elements and interactive features to engage visitors and encourage exploration of the collections.
Mobile Responsiveness: Ensure seamless functionality and visual appeal across all devices, including smartphones and tablets. Implement responsive design techniques to adapt the layout and content presentation for optimal viewing on various screen sizes.
Product Showcase Enhancement: Showcase KROSSSTICH garments in an enticing and informative manner, with high-quality images, detailed product descriptions, and user-friendly filtering options. Implement features such as zoom functionality and 360-degree product views to provide a closer look at the craftsmanship and quality of each garment.
Integration of Sustainability Messaging: Integrate messaging and information about KROSSSTICH's commitment to sustainability directly into the website. This includes dedicated sections highlighting eco-friendly practices, sustainable fabric choices, and initiatives aimed at reducing environmental impact.
E-commerce Functionality Improvement:Enhance the e-commerce functionality to streamline the online purchasing process and improve conversion rates. Implement features such as quick view options, secure payment gateways, and personalized recommendations to facilitate seamless transactions and enhance the overall shopping experience.
Content Strategy Development: Develop a content strategy to enrich the website with engaging and informative content that resonates with KROSSSTICH's target audience. This includes blog posts, style guides, and behind-the-scenes stories that showcase the brand's ethos, craftsmanship, and commitment to quality.
Performance Monitoring and Analytics Integration: Set up tools for monitoring website performance and user behavior, such as Google Analytics. Use data insights to continuously optimize the website for improved usability, conversion rates, and overall effectiveness in achieving business goals.
