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Packaging that POPS!!!

Comic Con India

Creating a unique and memorable packaging for comic themed sodas that are sold at Comic Con, to enhance the overall experience for attendees.

Industry

Convention

Location

India

Project Scope

Branding, Packaging

Client Brief

Make it pop

Comic Con India, was a three-day event that attracted 8 to 40-year-olds who were fans of comics. The event organizers wanted to create a unique and memorable packaging for comic themed sodas that were sold at the event, to enhance the overall experience for attendees. However, they lacked a packaging design that accurately reflected the comic strip theme and appealed to the target audience of comic con fans in a way that would make the product stand out in the crowded and competitive marketplace.

Deliverables

Pop! Pop! Pop!

To create a unique and memorable packaging that enhanced the overall experience for attendees, Comic Con India undertook a packaging design project. This included the development of a packaging design based on a comic strip theme, with bright, fun, and neon colors that accurately reflected the comic strip aesthetic and appealed to the target audience of comic con fans. The design was bold, vibrant and playful to attract the attention of the target demographic. The project also included the naming of the drinks based on comic strip style of wording, to further emphasize the comic strip theme and make the product stand out in the crowded and competitive marketplace.

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