Rethinking the Biggest Christmas Festival of Ireland
Winterval - Waterford City & County Council
Rebranding an event is like a rebirth - it comes with several challenges. You are not only faced with the challenge of getting the acceptance of it's already established user base, but also the logistical problems of redoing their costly physical installations, marketing materials and digital experience. This is how we approached the problem....
Industry
Tourism
Location
Ireland
Project Scope
Branding, Packaging, Interpretive Plan, Social Media Marketing, Print & Publishing
Client Brief
Recreating Ireland's Biggest Christmas Festival
Winterval, Waterford's Christmas Festival approached us for a rebrand. They wanted a fresh and playful look and feel, that moved away from the stereotypical Christmas branding and advertising.
Deliverables
Having fun with the process
Our rebrand was inspired by Christmas gifts and wrapping paper. Waterford specific Iconic buildings were used as part of the composition. The illustration style of the brand was intentionally made to look handmade and playful to reflect on the quirkiness and artisanal quality of the festival itself.
