The Science of Burgers
Atomic Burger
As brand architects of the restaurant "Atomic Burger' in Dubai, we created not only their brand, but also the brand experience for their space. These experiences reinforce the importance that play and creativity can have on lasting, positive brand memories and loyalty.
Industry
Hospitality
Location
United Arab Emirates
Project Scope
Branding, Packaging, Spatial Design, Experiential Designer
Client Brief
Create a brand that tells a story
We were called on to create the Experience Design and Interpretive Plan for gourmet restaurant 'Atomic Burger'. The concept of the restaurant was 'Atomic Science'.
Deliverables
Synthesis of the concept into all parts of the Brand Experience
The metallic red and grey lighting fixtures, the texture of the ground and the raw open ceiling gives the feel of a science lab, thereby, integrating the concept of the restaurant into the space design.
The concept is even integrated into the tableware. Magnetic spheres that resemble atoms have been used as salt pepper holders, test tubes have been used as condiment holders and measurement flasks have been used for oils, vinegar, etc,
