​To address this problem, Hindustan Times has approached us to create an advertising campaign to increase awareness and interest in the new tabloid version among potential readers. The campaign will focus on the brand purpose of "What, when, how - know it all", emphasizing the convenience and comprehensiveness of the information provided by 'HT Mini'.
The advertising campaign will highlight the daily travel as a part of the overall day's objective. The campaign will show how 'HT Mini' can help readers by providing them with concise information about everything that is happening around them, so people are always up to date, and also get rewarded with exclusive benefits from offers and deals to make not just their travel but the entire day's experience wholesome. The campaign will be executed across various mediums such as print, outdoor, digital, and social media. The campaign will be implemented in phases, starting with research and planning, followed by the execution of the campaign, and finally, monitoring and evaluating the campaign's performance. The campaign will use metrics such as reach, engagement, and conversion rate to measure its success.